About Us
SWEN is a small-batch luxury knitwear brand rooted in British wool, British making, and the belief that clothing should feel both meaningful and enduring.
The brand takes its name from the letters on a weathervane — a quiet nod to the rhythm of the land and the agricultural roots from which wool is born. SWEN stands at the meeting point of craft and culture: informed by Britain’s rural heritage yet drawn to modern form, simplicity, and design integrity.
Our knitwear is intentionally substantial — knitted with more ends of wool to achieve a weight and feel rarely found in contemporary clothing. Each sweater uses roughly the yield of one sheep’s fleece for the year. One sheep, one sweater. The result is a garment that recalls the presence of a vintage fisherman’s sweater: honest, enduring, and made to last.
SWEN works within a fully British supply chain, supporting local farms, spinners, and knitters. Each piece is small-batch produced, using 100% British wool. Every stage of production is traceable, transparent, and purposefully small-scale — ensuring nothing is made in excess.
At its core, SWEN is an exploration of what it means to create with integrity. A return to natural materials, local making, and meaningful design.
Why British Wool?
We choose British wool because it’s honest. Grown naturally on farms with some of the world’s highest animal-welfare standards, it’s a fibre shaped by climate, landscape, and centuries of craft. Working entirely within the UK keeps our supply chain short, transparent, and kind on the planet.Wool is naturally renewable, breathable, and biodegradable — meaning every piece returns gently to the earth when its lifetime is finally done. This is slow fashion in its truest form.